Introducing Marina's Transformation:
Revitalise Your Business with Bustling Creatives
“It was more than a website; it was a living, breathing extension of her essence.”
At Bustling Creatives, we understand the power of a modern and effective website to transform your business. When Marina Ford approached us, she was facing numerous challenges with her outdated website and struggling to attract new clients to her psychotherapy practice. The stress was overwhelming, and Marina even feared losing her home. With Bustling Creatives, she found the trusted partner she needed to revamp her online presence, regain her business goals, and enjoy the freedom and peace of mind of staying in her comfortable home.
A Comprehensive Rebuild Strategy Tailored to Marina's Needs
Our process began with a thorough discovery call, where we listened attentively to Marina’s concerns and aspirations. We meticulously documented the conversation, ensuring we had all the details necessary to deliver the results she desired. From there, we embarked on a systematic and thoughtful approach, implementing the following steps:
- Need and Problem Analysis
- Content Inventory
- Content Strategy and Creation
- UX and Information Architecture
- Style and Living Style Guide
- Build
- Post Build
- Soft Launch
- Hard Launch
- Data Analysis
Need and Problem Analysis
We carefully analysed Marina’s requirements, organising the information to gain a comprehensive understanding of her needs so the process could begin. This analysis laid the foundation for a solution that addressed her specific challenges, enabling her website to thrive.
Content Inventory
To preserve Marina’s existing content, we meticulously collected her images and written materials. We then restructured the content from the perspective of the end user, creating an exceptional user experience that effectively communicated the value she offered to her target audience.
Content Strategy and Creation
Identifying gaps in the information needed to engage visitors, we crafted new content to ensure Marina’s website fulfilled every user’s expectations. Additionally, we developed logos and other brand elements to reinforce her unique identity.
UX and Information Architecture
We designed the site with a user-centric approach, strategically structuring the content to maximise conversions throughout the user journey. By prioritising accessibility and intuitive placement of site elements, we ensured Marina’s website was easy to navigate and highly engaging. Wireframes were meticulously drawn to optimise the overall structure and layout.
Style and Living Style Guide
Creating a living style guide, we ensured consistency across all aspects of the site, aligning every detail with Marina’s brand. This comprehensive guide allowed for easy updates in the future, ensuring the website remained cohesive and reflected her evolving business
Build and Post Build
After meticulous planning and preparation, we commenced the website development phase, utilising a content-first approach that prioritised the end user. Our focus remained on creating a site that resonated with Marina’s target audience to increase sales and meet their needs effectively.
User testing and client review were integral parts of our process. We continuously sought feedback from Marina and fine-tuned the website in parallel with the other project components. This iterative approach ensured a truly tailored solution.
Soft Launch and Hard Launch
With the website ready for the online world, we took care of the technical aspects, such as hosting and performance testing. Marina didn’t have to worry about the intricate details — we handled everything to ensure a smooth and successful soft launch.
The website’s hard launch marked the culmination of the project, but it also marked the beginning of Marina’s website’s life. A well-designed website is a powerful tool that sells, markets, and serves as a central hub for all marketing campaigns. Marina opted for our continued subscription-based package, allowing her website to evolve alongside our enduring partnership.
Data Analysis
We provided Marina with monthly metrics, allowing her to assess her website’s performance and its integration with her overall marketing activities. By studying user behavior, we identified opportunities for further optimization, ensuring her site continuously adapted to meet the changing market.
Bustling Creatives is here to guide you every step of the way. We offer comprehensive solutions tailored to your unique needs, ensuring your website speaks directly to your target audience. With our ongoing support and data-driven approach, we help your business thrive in the digital world.
Are you ready to revamp your online presence, attract new clientele, and transform your business like Marina did?